Privacy Policy

ExecPro Restoration & Cleaning
Last Updated: June 13, 2026
Effective Date: June 13, 2026

Who We Are

ExecPro Restoration & Cleaning ("ExecPro," "we," "our," or "us") is a full-service mold remediation, water damage restoration, and property cleaning company serving residential and commercial clients across Central and South New Jersey. Our principal place of business is in West Windsor Township, New Jersey.

Contact:
Phone: (888) 300-3772
Email: hello@execprorc.com
Website: https://execprorc.com

This Privacy Policy explains how we collect, use, store, share, and protect personal information when you visit our website at execprorc.com, contact us by phone or email, or engage us for services. It also explains how our advertising and analytics tools work and what choices you have.

Notice to International Visitors

This website is operated from the United States and is intended for users located in the United States. We do not target, market to, or serve customers located in the European Union, the United Kingdom, Canada, or other jurisdictions outside the United States. If you are visiting this website from outside the United States, you do so at your own discretion. Your personal information will be processed and stored in the United States, where privacy laws may differ from those in your home country. By using this website, international visitors acknowledge and accept these conditions.

What Information We Collect

Information You Provide Directly

When you contact us, request an estimate, schedule a service, submit a web form, or correspond with us by any means, you may provide:

Your name, mailing address, and property address
Phone number and email address
Details about your property and the nature of your concern (mold, water damage, air quality, cleaning, or renovation)
Insurance carrier, policy number, and claim information (when applicable)
Payment information, processed through our payment processor and not stored on our servers
Photos, documents, or other files you choose to share with us

Information Collected Through Cold Outreach

If you are a property owner, facility manager, real estate professional, or other business contact we identify through public records, referral sources, professional directories, or business research, we may contact you by phone or email to introduce our services. In those cases, we collect and process your name, business name, email address, and phone number for the purpose of that outreach. Every cold outreach email includes a clear way to opt out of future communications. We honor all opt-out requests promptly and maintain a suppression list to ensure we do not contact you again after you have opted out.

Information Collected Automatically

When you visit our website, we and our service providers automatically collect certain technical information, including:

IP address and approximate geographic location (city or region level)
Browser type, device type, and operating system
Pages visited, time on site, traffic source, and referring URL
Ad click data and campaign parameters (UTM tags, ad IDs)
Conversion events triggered by your actions on the site (such as submitting a contact form or clicking a phone number)
Cookie identifiers and similar tracking data as described in the Cookies and Advertising Technologies section below

Information from Third Parties

We may receive information about you from third-party sources such as referral partners, real estate professionals, property managers, review platforms, or ad platforms in the normal course of business operations.

Cookies and Advertising Technologies

We use several third-party tools on this website that set cookies, collect behavioral data, and support our advertising campaigns. This section explains each tool, what it collects, and how you can limit it.

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics collects data including pages visited, time on site, traffic sources, device type, and general location. This data is aggregated and used to improve our website and content.

Google Analytics uses cookies stored on your device.
Google may use this data in accordance with its own privacy policy at policies.google.com/privacy.
To opt out of Google Analytics tracking across all websites, install the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout.

Google Search Console

We use Google Search Console to monitor our website's performance in Google search results. Search Console provides aggregate data about search queries, impressions, and click-through rates. It does not set cookies on your device and does not collect personally identifiable information about individual visitors.

Google Ads (Google Advertising)

We run advertising campaigns through Google Ads. Google Ads places cookies on your device when you visit our site or interact with our ads, enabling remarketing (showing our ads to past visitors on other websites and platforms) and conversion tracking (measuring when someone who clicked our ad took a meaningful action such as submitting a contact form).

Google Ads uses cookies to serve relevant ads and track conversions.
You can manage Google ad personalization at adssettings.google.com.
To opt out of interest-based advertising more broadly, visit the Digital Advertising Alliance opt-out tool at optout.aboutads.info.

Microsoft Advertising (Bing Ads)

We run advertising campaigns through Microsoft Advertising, formerly known as Bing Ads. Microsoft Advertising uses the Universal Event Tracking (UET) tag, which places cookies on your device to track conversions and enable remarketing on Microsoft's ad network, including Bing, MSN, and partner sites.

Microsoft Advertising cookies track conversions and support audience targeting.
To opt out of Microsoft's interest-based advertising, visit Microsoft's opt-out page at account.microsoft.com/privacy/ad-settings or use the NAI opt-out tool at optout.networkadvertising.org.

Meta Pixel (Facebook and Instagram Advertising)

We use the Meta Pixel on our website. The Meta Pixel is a piece of code placed by Meta Platforms, Inc. (the parent company of Facebook and Instagram) that tracks visitor activity on our site. The Pixel enables us to:

Measure the effectiveness of our Facebook and Instagram ad campaigns
Build custom audiences for retargeting visitors who have previously visited our website
Track conversions such as contact form submissions linked to our ad campaigns

The Meta Pixel may collect your IP address, browser type, referring page, and actions taken on our site (such as page views and form submissions). This data is processed by Meta in accordance with its Data Policy at facebook.com/privacy/policy.

To manage your Facebook ad preferences, visit your Facebook Ad Preferences at facebook.com/ads/preferences.
To opt out of Meta's interest-based advertising more broadly, use the Digital Advertising Alliance opt-out tool at optout.aboutads.info.

Elfsight (Google Review Widget)

Our website embeds a Google Reviews widget powered by Elfsight. This widget loads from Elfsight's servers and may set its own cookies. We do not control Elfsight's data practices. For more information, see Elfsight's privacy policy at elfsight.com.

Microsoft Clarity

We use Microsoft Clarity, a behavioral analytics tool provided by Microsoft Corporation. Clarity records how visitors interact with our website, including mouse movements, clicks, and scrolling behavior. It also generates session recordings and heatmaps that help us identify usability issues and improve the user experience.

Clarity may collect your IP address, device and browser information, pages visited, and on-page interactions. Microsoft may use this data in accordance with its own privacy practices.

Session recordings may capture activity on pages where you interact with forms. We configure Clarity to mask sensitive form fields, but you should be aware that behavioral data is collected during your visit.
Microsoft Clarity data is processed and stored by Microsoft in accordance with the Microsoft Privacy Statement at privacy.microsoft.com.
To opt out of Microsoft's data collection more broadly, visit Microsoft's privacy dashboard at account.microsoft.com/privacy.

Conversion API and Enhanced Data Sharing

In addition to browser-based pixels and cookies, our advertising platforms may receive conversion data through server-side integrations (such as Meta's Conversions API or Google's enhanced conversions). These integrations may transmit hashed or anonymized data, such as a hashed email address, to the ad platform when a conversion event occurs on our website. This data is used solely for ad measurement and attribution. We do not share your full personal information with ad platforms beyond what is necessary for these specific measurement purposes.

Cookie Categories

The cookies and tracking technologies on our site fall into three categories:

Strictly Necessary: Required for the website to function. They cannot be disabled.

Analytics: Help us understand how visitors use the site (Google Analytics, Google Search Console, Microsoft Clarity). These do not serve ads. Microsoft Clarity also generates session recordings and heatmaps.

Advertising: Used to deliver relevant ads, track conversions, and build remarketing audiences (Google Ads, Microsoft Advertising, Meta Pixel). These cookies track your activity across websites.

You can control cookie settings through your browser settings. Disabling advertising cookies will not stop you from seeing ads; it means the ads you see will be less relevant to you.

How We Use Your Information

We use the information we collect to:

Respond to inquiries and schedule inspections, estimates, and service appointments
Perform mold remediation, water damage restoration, air quality testing, cleaning, and general contracting services at your property
Process payments and manage billing
Communicate with your insurance carrier or adjuster when authorized by you
Send appointment reminders, service updates, follow-up communications, and service-related messages
Conduct cold outreach to potential clients who may benefit from our services, subject to opt-out rights described in this policy
Measure the performance of our advertising campaigns and optimize ad spend
Build remarketing audiences to show relevant ads to past website visitors
Improve our website, marketing, and customer experience
Comply with applicable federal and New Jersey laws and regulations
Protect the rights, safety, and property of ExecPro, our clients, and the public

We do not sell your personal information to third parties for their own marketing purposes. Sharing data with advertising platforms (Google, Microsoft, Meta) for the specific purposes of conversion tracking and remarketing as described above is not considered a "sale" under applicable law, as these platforms process the data solely to serve our advertising.

How We Share Your Information

We share personal information only in the following circumstances:

Advertising and Analytics Platforms. As described in the Cookies and Advertising Technologies section, we share limited data with Google, Microsoft, and Meta for conversion tracking, remarketing, and campaign measurement. Each platform's use of that data is governed by its own terms and privacy policy.

Service Providers. We work with third-party vendors who support our business operations, including scheduling software, payment processors, email service providers, CRM platforms, and website hosting companies. These vendors are contractually bound to protect your information and may only use it to provide services to us.

Insurance and Legal Professionals. With your authorization, we may share inspection reports, remediation documentation, and related records with your insurance carrier, adjuster, attorney, or real estate professional.

Legal Requirements. We may disclose your information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect the safety of any person, prevent fraud, or enforce our rights.

Business Transfers. In the event of a merger, acquisition, or sale of substantially all of our business assets, your information may be transferred as part of that transaction. We will notify affected users via our website or direct communication.

Email and Phone Outreach; CAN-SPAM and TCPA Compliance

Commercial Email. Any commercial email we send complies with the CAN-SPAM Act. Every commercial email includes our business name and a valid physical or postal address, a clear and honest subject line, and a functioning opt-out mechanism. We honor all opt-out requests within 10 business days and maintain a suppression list to ensure opted-out contacts are not emailed again.

Cold Email Outreach. If we initiate contact with you by email without a prior relationship, that email will identify us clearly, explain why we are reaching out, and include a simple way to opt out of future messages. We acquire contact information for cold outreach only from legitimate business sources such as professional directories, public property records, and referral partners.

Phone Outreach. We may call or text numbers you provide to us or that we obtain through legitimate business research. By submitting your phone number through any form on our website, you consent to receive calls and text messages from ExecPro related to your inquiry or our services. For cold outreach by phone, we comply with the Telephone Consumer Protection Act (TCPA) and the Do Not Call rules administered by the FTC. If you ask not to be called, we will honor that request and add your number to our internal do-not-call list.

To opt out of any outreach, email hello@execprorc.com with "Opt Out" in the subject line, reply STOP to any text message from us, or call (888) 300-3772 and ask to be removed.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, maintain business records, and comply with applicable legal obligations. Specifically:

Service records, inspection reports, and remediation documentation may be retained for seven or more years to support warranty claims, insurance matters, and regulatory compliance.
Marketing contact information and outreach records are retained until you opt out or request deletion, after which we retain only the minimum information needed to honor your suppression.
Website analytics and advertising data are retained in accordance with the data retention settings of each platform (Google Analytics, Google Ads, Microsoft Advertising, Meta).

Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include secure data storage, limited employee access, and encrypted transmission of sensitive data where feasible.

No method of electronic transmission or storage is completely secure. If you have reason to believe your information has been compromised in connection with our systems, please contact us immediately at hello@execprorc.com.

Your Rights and Choices

Access and Correction. You may request access to the personal information we hold about you and ask us to correct any inaccuracies.

Deletion. You may request that we delete your personal information. We will honor deletion requests where feasible, subject to our legal, regulatory, and business record-keeping obligations.

Opt-Out of Marketing and Outreach. You may opt out of marketing emails, cold outreach, or other promotional communications at any time by emailing hello@execprorc.com with "Opt Out" in the subject line, or by using the unsubscribe mechanism in any email we send.

Opt-Out of Cookies on This Site. When you first visit our website, a cookie notice lets you accept or decline analytics cookies. You can change your choice at any time using the "Cookie Settings" link in our website footer. If you decline, we do not load analytics cookies on your device. You can also use your browser's cookie controls, the opt-out tools linked in the Cookies and Advertising Technologies section above, or a privacy-focused browser extension.

Global Privacy Control (Universal Opt-Out). Our website recognizes the Global Privacy Control (GPC) signal. If your browser or a browser extension sends a GPC signal, we automatically treat it as an opt-out of analytics cookies and do not load them, without any further action on your part.

New Jersey Residents. Under the New Jersey Data Privacy Act, you have the right to opt out of the processing of your personal data for purposes of targeted advertising, the sale of personal data, and certain profiling. You may exercise these rights by declining cookies through the notice on this site, by enabling Global Privacy Control in your browser, or by contacting us at hello@execprorc.com or (888) 300-3772. You may also designate an authorized agent to opt out on your behalf. We do not use preselected choices or bundled options, and we do not penalize you for exercising these rights.

To submit a privacy request, email hello@execprorc.com with "Privacy Request" in the subject line. We will respond within 30 days.

Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, contact us immediately at hello@execprorc.com and we will delete it promptly.

Third-Party Links

Our website may contain links to third-party websites, review platforms, industry resources, and partner sites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before sharing personal information with them.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page. Continued use of our website or services after any such update constitutes acceptance of the revised policy.

Contact Us

ExecPro Restoration & Cleaning
Phone: (888) 300-3772
Email: hello@execprorc.com
Website: https://execprorc.com/privacy-policy/